Use one clear hypothesis
Before you draft a sequence, decide exactly who it is for and which problem you believe they feel. 'Founders at B2B SaaS companies hiring their first SDR' is a useful start; 'anyone who sells' is not.
The three-touch structure
The first note earns relevance. The second shares one helpful observation, resource, or proof point. The third makes a low-pressure close and stops the sequence if there is no response.
- Touch one: a precise reason you are reaching out.
- Touch two: a useful idea tied to their context, not another 'bumping this' message.
- Touch three: permission to close the loop, with no guilt or pressure.
Measure conversations, not sends
Sent volume is an activity metric. Track acceptance, replies, positive replies, and the messages that create qualified conversations. Those numbers tell you where to improve the audience, offer, or wording.
MUNTIN ON YOUR DESKTOP